12 Blogging Tips for Beginners (+ Lots of Free Resources)

4 · 17 · 21

Looking for blogging tips to give yourself the best shot at creating a successful blog?

As a new blogger, you want to avoid becoming overwhelmed.

Overwhelm can mean the difference between a good blog that exists only in your mind and a blog full of great content that you can look at proudly, thinking, “I created this.”

For that reason, instead of a bazillion hacks and strategies, we’re going to focus on 12 easy-to-follow, high-quality blogging tips.


Let’s get started!

1. Pick a Niche at the Intersection of Love and Money

To become a successful blogger, stack the odds in your favor by choosing a popular niche that you love to write about — one with both healthy competition and a clear path to monetization.

You may have a hard time committing to one path, especially if you’re interested in multiple niches or topics.

Here are some questions to narrow the field.

  • Is it a topic with plenty of organic search traffic? You want to be unique in the content you create, not in the topic you write about. So first, confirm that the niche has plenty of interested readers. Otherwise, you can forget about monetizing your blog down the road.
  • Is there competition? Look for existing blogs and influencers on your topic, which indicates a viable market. Competition is a good thing since it points the way to a popular, thriving space.
  • Is this a topic you enjoy? Imagine yourself on a chilly winter day, with an entire day of free time, snuggled up on the couch with a book. What’s the topic of that book? If it matches the subject of your blog, excellent sign. Choose a topic you can spend your days writing blog posts about for at least 3 years.
  • Do you have work or life experience related to your niche? Love to explore the world? A travel blog could be fun. Are you an expert on social networks like LinkedIn or Reddit? Do you have a background in digital marketing that could give you an edge?
  • Is there a way of earning money with your topic? How are other blogs in this space earning money? Blogging is hard work, so make sure there is a path to monetize your blog before you begin.
Two posts by Jon Morrow will set you on the right path. The first, 21 Warning Signs You Chose the Wrong Topic for Your Blog helps you avoid the mistake of picking the wrong topic, and What to Blog About: 3 Steps to Mapping out Your Ideas in a Logical Way is a step-by-step guide that will help you decide what to write about.

2. Understand Your Audience

The success of your content depends on how well you understand your audience.

When you understand your audience, you can create a strong connection with them. Use the language they use, showing that you’re an insider and that you get them.

Quality content that resonates with your audience keeps them on your site.

After all, if you don’t understand readers’ wants and needs, your piece of content may not be useful or relevant to them. They’ll bounce to the next blog.

First, determine who your target readers are. Then research them. What blogs do they read? What podcasts do they listen to? Get to know their challenges or their goals and how your content can help solve their problems.

Empathy is critical here, and one of the best ways to gain insight is to be a member of your audience!

Meera Kothand gives you the steps to figure out who your readers are in How to Profile Your Ideal Reader with (Perfectly Legal) Surveillance. The post 7 Psychological Tricks for Turning Fleeting Visitors into Loyal Fans by Katharine Di Cerbo contains practical blogging tips for connecting with your readers, and 7 Ways to Fascinate Your Readers and Build a Hugely Loyal Following by Henneke Duistermaat gives you ways to keep your readers “glued” to your content.

3. Pick the Right Blogging Platform

What is the “right” blogging platform to use? It depends. Are you blogging for fun. As a hobby? Are you testing it out to see if this blogging thing will stick? Then look for free options.

One of the best free options is to create an account on Medium.com. It’s not only free, but it’s also super simple. And with more than 60 million unique monthly readers, there’s no need to drive traffic! So, start here first.

If you really want a website, WordPress.com has a free plan. But understand that it’s like squatting on a friend’s couch versus owning your own home.

If you plan to blog as a business, then you’ll want a self-hosted website using WordPress.org. This will cost money, but your new blog will look far more professional.

Plus, you don’t want to depend on a free platform that could kick you off at any time or that dictates what you can or can’t do. No, once you get serious, you’ll want that self-hosted site.

Once you get your WordPress blog set up, you’ll need to choose a theme. WordPress themes not only determine your blog design, but they can also affect loading speed, so choose carefully.

The good news is that there are some great choices for free WordPress themes.

The 5 Best Free Blogging Platforms in 2021 (100% Unbiased) by Kevin J. Duncan tells you what you need to know to get started—for free. If you want to begin with WordPress, check out Jon Morrow’s guide WordPress Hosting: A Brutally Honest Guide (to Save You $). For details about the best free themes, read 8 Best Free WordPress Themes of 2021 (Chosen by Experts) by Colin Newcomer.

WordPress is powerful, but it can’t possibly include every feature everyone wants. Nor would you want it to — that would make the software bloated and buggy, which is nerd talk for slow and unreliable.

Instead, when you want additional functionality in WordPress, plugins can serve your needs.

Plugins are pieces of software code that you can add to your WordPress site. Many are free for basic levels of service, with premium add-ons available. Just know that they can slow down your site, so don’t use them unless they serve a clear purpose.

Each plugin you choose needs to play nicely with WordPress, your theme, and other plugins you’ve installed. And you’ll want to make sure the plugin is updated regularly — a sign that developers still care about it.

The safest path is to stick with well-known plugins that get high ratings from other WordPress users.

Some categories of useful or smart plugins:

  • Performance optimization plugins can decrease page load times. Your web hosting company may provide one for you.
  • SEO assistant plugins such as Yoast SEO help with basic on-page SEO or search engine optimization (don’t worry, we’ll cover this later).
  • Automatic backup plugins create copies of your blog and upload them to Google Drive or other online storage services like UpdraftPlus, for example.
Adam Connell has a list of essential plugins in Warning: Ignoring These 7 WordPress Plugins Could Seriously Damage Your Blog. For additional useful plugin ideas, read Sarah Peterson’s article 13 WordPress Plugins That’ll Save You a Ton of Time.

5. Headlines Are Critical

It’s a noisy world out there.

You could labor for hours over a post filled with carefully researched, valuable information. But if no one reads it, nothing happens. That means no organic traffic, no page views, no email subscribers, and no lives changed.

As a blogger, one of the first skills you need to develop is writing catchy headlines. Ones that wave and call out to your target readers, saying, “Hey! Look, I wrote this for you, and here’s how you’ll benefit!”

Headlines should be specific — that way, your target reader knows exactly who your post is for, and what it’s about.

Brainstorm as many headlines as possible. Many times, the first ones you come up with are “meh.” But if you keep going, you’ll write one that makes you smile with satisfaction.

Robert van Tongeren’s 10 Ways to Exploit Human Nature and Write Amazingly Appealing Headlines is a fantastic resource for learning how to tap into your readers’ emotions. And Barbara Sturm explains why using numbers in your headline is a smart strategy in Write Headlines That Convert: 10 “Number Psychology” Tips!

6. Write Valuable Content, Optimized for Online Readers

Writing for online readers means delivering value in an easy-to-absorb format.

Here are some primary rules:

  • Write in a conversational tone, like you’re talking to a friend. Avoid being formal. Contractions are welcome here.
  • Make your post easy to read. That means:
    • Use subheads to help scanners. People will skim your post to see if it’s worth reading before committing their time and energy.
    • Avoid walls of text. Write in short, punchy paragraphs.
    • Avoid rambling. Stick to one central idea and make your post only as long as it needs to be to get that idea across.
  • Add in screenshots and other images where appropriate to give your reader a break from text.

Using data and references to back up your claims wherever possible adds value, making your arguments more concrete.

Providing examples is another way to bring life to your writing, offering real-world scenarios for otherwise vague concepts. They make concepts easier to understand and can even show readers what is possible in their lives.

Dig into Liz Longacre’s How to Write a Blog Post in 2021: The Ultimate Guide for more details on how to optimize your online writing. To escape the content treadmill, check out Evergreen Content (That People Will Actually Remember) by Kevin J. Duncan. And once you have the basics down, Sonia Thompson helps you take your skills further with Demystifying Epic Content: How to Actually Create It (Not Just Jabber About How Important It Is).

7. Edit First, Publish Later

We’ve all seen it. The post someone wrote but neglected to edit.

After the third or so careless spelling error, you decided that if this writer couldn’t bother to take the time to edit, why should you take the time to read it?

Please — don’t be that writer. We want you to become a successful blogger.

After you create your new content, let it sit a day or two. Then come back and take the muzzle off your inner editor.

Edit before you publish!

As you progress along in your writing career, keep a list of the mistakes that haunt you. For example, sometimes, my corporate background creeps into my writing. Between the overuse of the passive voice and the formal, stilted language, heck, I can bore myself reading some of my rough drafts.

Create a checklist. Don’t try to remember everything.

Also, use a basic grammar checker. Both Google Docs and Microsoft Word have built-in free tools for checking spelling and grammar. No excuses!

If you want more help with grammar, there are plenty of user-friendly software options at various price points. Grammar checkers aren’t perfect, and nothing beats a human editor. Still, they can be cost-effective ways of weeding out the most obvious errors.

Shane Arthur’s Proofreading: 7 Editing Tips That’ll Make You a Better Writer gives you a hit list of ways to improve your writing. Get an overview of the best grammar checkers in , and if Grammarly interests you, check out Grammarly Review: Is it the Best Grammar Checker in 2021? to help you decide.

8. Consistency Is Key

Let’s be honest. You chose blogging because you love to write, but we all experience those days where writing is the last thing we want to do.

Writing can be tough at times.

A day or two off is not a big deal, but it puts you at the risk of losing momentum. Days become weeks, which then turn into months.

To prevent this, don’t write only when you feel like it. Write on a schedule. Be consistent.

As a new blogger, you have a decision to make: How often are you going to create new posts? Weekly? Monthly?

Decide on how often you’ll post and stick to that decision. Readers need that consistency.

A fantastic way to stay consistent is to create an editorial calendar, as HubSpot’s How to Create an Editorial Calendar [Examples + Templates] explains. Annaliese Henwood gives you plenty of ideas to fill that content marketing calendar with 255 Blog Post Ideas That’ll Tantalize Your Readers in 2021. And Ayodeji Awosika provides plenty of motivational tips in Writing Inspiration: 99 Ways to Get Inspired to Write in 2021.

9. Gather Your Internet Tribe. Build Your Email List.

Experienced bloggers all seem to say the same thing: Don’t wait to start your email list.

Yes, it’s intimidating, but the odds are that most of your website visitors are one-time only and could be lost forever.

Don’t forget that with social media, you don’t own a list of your followers there. Everything you build on a platform could be wiped out overnight.

Fortunately, no one can take away your email list.

After selecting an email marketing service, you’ll want to create an incentive that entices readers to become subscribers. Think of the types of offers that get you to submit your email address.

The incentive must offer value, not just to an audience, but to your audience.

Place pop-ups and landing pages with opt-ins offering those sweet incentives in multiple places on your blog to make it easy for readers to subscribe.

Then once you have a list, interact with your readers to create a bond. Ask them questions and request feedback. This will give you information to create even better content that resonates more strongly with your audience.

If you want to monetize your blog and work towards making a full-time income from it, the first step is to get that email list started!

Elna Cain’s Email Marketing 101: The Simple, Definitive Guide for 2021 covers what you need to know to get started. And when you’re ready to create that opt-in, Stef Gonzaga has great ideas for you in 9 Irresistible Incentives That’ll Grow Your Email List Like Crazy.

10. Learn the ABCs of SEO (Search Engine Optimization)

Want to be discovered online? You can earn free traffic from Google, but it comes at a price. That price is learning the basics of SEO and then implementing what you learn.

The first step is learning how to do keyword research. Keyword research is the process of figuring out which words or phrases people use to search for information on your topic.

Showing up in Google searches requires plenty of high quality backlinks pointing to your content from sites that Google sees as trustworthy authorities on your topic

You also need to understand “searcher intent” or what someone is looking for when they type in those keyword phrases online. The trick is to make sure the content you create answers the questions searchers are asking.

An effective method is to type your topic keyword into the Google search box. Then look at the top results to see what content is ranking.

Another way to see what people are asking is to use AnswerThePublic. With this tool, you type in a topic name and get a list of questions people are asking about the topic.

Entire careers are built on SEO, and it gets detailed very quickly. Start with How to Learn SEO in 2021 by Brian Dean of Backlinko. Then, if you want more, check out Brian’s guide The Ultimate SEO Tutorial For 2021. Ahrefs, a well-respected company that provides SEO tools, offers another choice for a beginners’ guide: SEO Basics: Beginner’s Guide to SEO Success.

11. Share Your Best On Social Media

Once you create valuable content designed for your target audience, the next step is to promote it on social media.

Always check the rules first.

For example, don’t join Facebook groups and throw in links to your website in your posts since that could get you banned from the group. Almost all groups have rules for self-promotion, so be careful to follow them.

Social media marketing is a huge topic. To keep things simple, pick just one social media platform to start with.

Try to choose the one where your target audience is most likely to be. Focus on it exclusively until you’re comfortable before you move on to the next platform.

Each social media platform has different purposes and attracts different audiences.

  • Pinterest is an excellent platform for visually oriented blogs (Example: a home decorating blog). You create and post eye-catching images with links to your blog content.
  • Twitter allows you to connect with others through (up to) 280-character tweets. You can join discussions and get your name out there.
  • Facebook allows you to join or create groups — providing a sense of community. Just remember that they can and do change the rules at any time.
Beth Hayden teaches you about Pinterest in 9 Ways to Go Viral on Pinterest and Get an Avalanche of Traffic. Brian Honigman’s  is a useful resource for Twitter users. If Facebook is your platform of choice, learn about Facebook groups from Sarah Peterson in .

12. Think Long Term

Blogging takes time.

To last for the long haul, you want to have a passion for your topic. You need to enjoy reading and writing about it for its own sake, not for the money.

To stay motivated, think about how your content improves people’s lives.

Otherwise, you’ll quit too soon.

Make it fun. As a new blogger, now is your time to try things, to experiment. It’s your time to find your voice.

Maybe your own blog is a lonely ghost town right now, so posting for a more popular blog (with a relevant audience) may get you noticed. Try writing a series of guest posts, offering to create content for other blogs.

Yes, you’ll want to install Google Analytics, a data collection tool, as soon as you set up your blog. But don’t pay much attention to the numbers yet. That comes later.

As a newbie blogger, you have more important things to focus on, like the ones in the blogging milestone post below.

Let’s be honest. If this is your first time building a blog, you probably won’t be able to earn a full-time income upfront. You may not make any money blogging for a while. But if you keep at it, putting in the hard work, you stack the odds in your favor.

Kevin J. Duncan’s 21 Blogging Milestones on the Path to World Domination is a wonderful resource to accompany you on your blogging journey. Play with the creative writing exercises in Mel Wick’s 26 Creative Writing Exercises That’ll Punch Up Your Writing or use her prompts in Stuck? Try These 72 Creative Writing Prompts (+ 6 Bonus Tips).

So, Which of These Blogging Tips Will You Do First?

Reading a list of blogging tips helps you understand what you need to do. But there’s a world of difference between reading about it and doing it.

So, make a plan. Start by finding your topic and audience.

Then methodically go through the tips on this list one by one.

Don’t think about all the tips at once. Remember, take one step at a time.

The more of these tips of bloggers you implement, the stronger your site will become.

You’ll become a better writer and marketer.

But be patient and realize this won’t happen overnight. Give it the time and hard work it requires.

Above all else, enjoy your blogging journey!

The post 12 Blogging Tips for Beginners (+ Lots of Free Resources) appeared first on Smart Blogger.

This content was originally published here.

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