Product Marketing Lessons Learned: An Interview with Shopify’s Hana Abaza [Video]

1 · 02 · 22

Hana Abaza runs the marketing show over at Shopify Plus, the enterprise arm of e-commerce software giant Shopify. In the interview, we unpack some of the ways they’re increasing product awareness and adoption of a new product – including the genesis of the idea for Shopify Plus.

This content was originally published here.

About me

+61 410 327 824

Queensland, Australia

Hello!

I'm Currated Post

Product designer

Related Posts

How to Optimize Landing Pages to Maximize Pay-Per-Call Conversions

How to Optimize Landing Pages to Maximize Pay-Per-Call Conversions

It’s the middle of the night and all of a sudden: drip, drip, drip… You wipe your face and peer through the darkness at the ceiling. Uh-oh, something’s leaking up there. Like most people, you reach for your smartphone and search for a plumber that would be available...

The Best Landing Page Examples You Gotta Save for Your Swipe File

Here’s our starting principle: A polished, professional landing page can improve your conversion rates. (And a messy one can hurt them.) Pretty simple, right? You’ve probably heard something similar before. But what the heck does it mean to be “polished” and...

Subscribe

newsletter

Comments

0 Comments