Journal

Let’s talk about a phenomenon called “pitch-slapping.”You research a product through Google and click on a relevant landing page. Before you can even learn more about the product, you get slammed with content trying to pitch you. You hardly even know what they want...

There’s no denyin’ social media is a powerful tool you can use to increase brand awareness and connect with your target audience, but the pandemic has taken this to a whole new level. Social media use during the pandemic has gone “way, way up”. In a recent survey, a...

A marketer’s job isn’t done once a visitor converts on a landing page. Far from it. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. And what about the leads that don’t convert? Ignore them at...