The Best Landing Page Examples You Gotta Save for Your Swipe File

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Here’s our starting principle:

A polished, professional landing page can improve your conversion rates. (And a messy one can hurt them.)

Pretty simple, right? You’ve probably heard something similar before. But what the heck does it mean to be “polished” and “professional” on a landing page, anyway? And when it comes to conversions, what’s the magical x-factor that sets exceptional marketers apart?

With these questions in mind, we want to show off some fresh landing page examples to inspire your next creation. Go ahead and save their smartest, slickest, and snappiest elements for your swipe file.

Throughout, we’ll offer an Unbounce-certified perspective on what makes each page so darn good—and, occasionally, how each could be improved. (Incidentally, all of ’em show off what you can do with the Unbounce Builder.) Let’s go.

What makes a landing page effective?

Before looking at the examples, it’s worth highlighting some of the qualities that most great landing pages share. (Ain’t got time for that? Jump ahead for the top landing page examples.)

Here are a few fundamental practices of high-converting landing pages:

Not sure your own landing pages are hitting the mark? Try out Unbounce’s Landing Page Analyzer to get a personalized checklist of tactics that can kick your conversions up a notch.

The Best Landing Page Examples

1. Athabasca University

Image courtesy of Athabasca University. (Click to see the whole thing.)

Athabasca University pioneered distance education in Canada in the 1970s. Today, it uses landing pages to boost its online enrolment initiatives, including this example representing its 14 certificate programs. It’s a smart choice since landing pages allow AU to focus a visitor’s attention on a particular slice of its many online program offerings.

Industry: Education

Why it inspires…

2. blow LTD.

Image courtesy of blow LTD.. (Click to see the whole thing.)

If you look past the buzzy “Uber for beauty” thing, UK brand blow LTD. solves a genuine problem in a genius way. They offer affordable, professional beauty services that come to you, and—more importantly—you can book an appointment with one of their pros straight from their app. Smartly, landing pages are a big part of their campaign strategy. The example, for instance, promotes in-home eyelash extensions in clever ways.

Industry: Beauty

Why it inspires…

3. Border Buddy

Image courtesy of Border Buddy. (Click to see the whole thing.)

Ever try to cross the border with a 10-pound wheel of Wisconsin cheddar strapped into the passenger seat (and disguised as your wife)? Me neither. But if I did, I’d want Border Buddy behind me. This landing page works by evoking common anxieties and then offering to solve them without fuss.

Industry: Customs

Why it works…

Slow-loading pages can cost you conversions. Find out more about optimizing your landing page for speed, like Border Buddy did, with Unbounce’s Speed Boost and AMP support.

4. Bouquet Bar (Agency: Power Digital Marketing)

Image courtesy of Bouquet Bar. (Click to see the whole thing.)

Power Digital Marketing created this gorgeous landing page for Bouquet Bar. Though other landing pages target specific holidays, this one says that you don’t need an excuse to treat someone you love (or, y’know, need to impress) to a bouquet. You can do it “Just Because.” Ryan Picardal, the designer who worked on it, describes their goals:

For a fairly new brand, our team realized that we needed to capitalize on not only driving sales from these landing pages, but also expanding their audience. In order to achieve that, we needed to focus on putting enticing messaging and imagery at the forefront, and ensure that all key benefits Bouquet Bar provides are clearly visible and eye-catching.

Industry: Florist/Gifts

Why it works…

5. Class Creator

Image courtesy of Class Creator. (Click to see the whole thing.)

Australia-based Class Creator uses this Unbounce landing page to make inroads in the US market (and, hopefully, help the company secure US partners) when school’s between sessions in their home country. The page showcases many of the product’s features as well as the primary benefits. It targets high-level decision makers who need as much information as possible before they buy.

Industry: Education/SaaS

Why it works..

Editor’s Note. If you’re looking for the creative freedom to make whatever you want, the Unbounce Builder offers that flexibility, whether you want to make a popup or sticky bar, a long-form landing page, or an SEO-optimized page. Learn more here.

6. Good Eggs

Image courtesy of Good Eggs. (Click to see the whole thing.)

The good people at Good Eggs know how to use slick marketing (just look at their rockin’ homepage!). In fact, I think a lot of their landing pages would be a great fit for this post about about landing page design. This particular example, which promotes free coconut water, is no exception, but it also offers a masterclass in restraint. It shows how to use a promo to score conversions without becoming overbearing.

Industry: Grocery Delivery

Why it inspires…

7. Jet Pet

Image courtesy of Jet Pet. (Click to see the whole thing.)

For every person living in Vancouver, there must be at least six dogs. Jet Pet understands this city’s love of pooches, and they’re big fans of using the Unbounce Builder to advertise their premium dog boarding service and three locations to locals. We’ve included it here because this landing page is an inspiration for anyone targeting a select geographic area.

Industry: Pet Care/Boarding

Why it works…

8. Wavehuggers (Agency: Everett Andrew Marketing)

Image courtesy of Wavehuggers. (Click to see the whole thing.)

Created by Everett Andrew Marketing, this brilliant landing page connects safety and fun together through carefully selected visuals and clear, concise messaging. According to Mark Chapman, Founder and President of Everett Andrew, this design was all about standing out:

Our goal in creating the page was to cut through the clutter and crowded market of businesses here in southern California offering surf lessons—both on Google and Facebook. Getting each important conversion component (i.e. social proof, urgency, hero shot, CTA, etc.) into the page, mostly above the fold, was tricky but in the end we found a way to segment these out so each part catches the eye.

Industry: Surf Lessons

Why it inspires…

9. Western Rise

Image courtesy of Western Rise. (Click to see the whole thing.)

Sometimes when prepping a piece like this one, you end up buying the product. I’m very, very close to pulling the trigger on a pair of Western Rise’s AT Slim Rivet Pants. And why not? This sharp landing page quickly establishes the appeal of the product through visuals and copy that stresses the benefits of these “elevated” pants. It may be time to give up on my ratty jeans altogether.

Industry: Clothier

Why it works…

ABT: Always Be Testing

There you have it. These are some of the best landing page examples I’ve come across here at Unbounce, selected to represent a wide swath of industries with many different conversion goals. I hope you’ve found some qualities to inspire you.

But I have one final piece of advice for you: no page is ever perfect—or, more to the point, every page can be better. And what works for one page (with one target market) won’t necessarily work for you. With this in mind, you should always be testing your landing pages. If you’ve got a page you’re already planning to tinker with, try running it through our Landing Page Analyzer for some actionable steps you can take.

Be the Michael Jordan of landing pages

When I was in middle school, I had a friend who gave up playing basketball after watching Michael Jordan in the NBA Finals. “I’ll never get anywhere near his level,” he told me, “so what’s the point?”

Great landing page examples like the ones above should inspire you. But sometimes seeing other people’s awesomeness can have the opposite effect.

But don’t give up!

The good news is that everything you see here was built with Unbounce’s drag-and-drop builder. Though many take advantage of custom scripts to kick it up a notch, all these examples started in the same place as you will—with a brand, a blank page, and a big idea. Heck, some of these inspiring landing pages even started as Unbounce templates, though you’d never know it by looking at them. And we’re not tellin’.

So swipe a few ideas from these examples, load up your favorite template, and, yeah… be the Michael Jordan of landing pages.

If you’ve got a landing page you’d like to show off—yours or even somebody else’s—please share below.

This content was originally published here.

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